Custom online store · 100% own code, no platform

Your online store. Your code. Without monthly costs.

An online store built for you from A to Z, with its own management panel for products, content and blogs, a hardened back-end and analytics that account for every advertising euro. From €2,000 fixed, entirely your property.

Hardened back-end10+ years of IT experience

No agency prices. If someone offers exactly the same service cheaper, we go below it or honestly tell you why we can't. And we love to build in that little bit extra that saves you even more time.

Payments, marketing and shipping: everything your shop needs, built in

Everything included

No platform rented, but your system built

Like this website: built in own code, with its own management panel and own analytics. That's exactly what we build for you too.

Own management panel

Add or adjust products, prices, photos, texts and blogs yourself, without technical knowledge. Built around your way of working.

Hardened, secure back-end

Encrypted logins, secured forms, bot protection, logging and automatic backups. 10+ years of IT experience in every line of code.

Analytics that track euros

Visitors per hour, per channel and per campaign. See exactly what every euro from Meta or Google Ads yields, right down to the order.

0% commission, € 0 monthly fees

No platform taking a cut of your revenue. Just your own hosting of a few euros a month. The rest is yours.

Blog and content built in

Publish articles and landing pages from your panel. Every page SEO-ready, so Google and AI assistants find you.

Ready for automation

Invoices, stock, shipping labels and customer emails automatically with every order. Your shop grows with your business system.

Everything built in

Say goodbye to expensive apps and plugins

On platforms you pay a separate app for every feature, often $10 to $50 per month, per app, every year. We simply build those powerful features in, in our own code. Once, then yours.

Smart pop-upsWelcome discount, newsletter or promotion: shown at the right moment, not annoying.
Email campaignsNewsletters and automatic flows directly from your own panel.
Abandoned checkout emailsCart abandoned? Automatic reminder with a direct link to checkout.
Abandoned form captureEmail typed but not sent? We catch the lead and follow up automatically.
Exit-intent offersVisitor about to leave? At that exact moment your best offer appears.
Product bundle builderCustomers put together their own bundles with a live price and automatic bundle discount.
Upsells and cross-sells"Frequently bought together" and smart suggestions in cart and checkout.
Countdown dealsReal time-limited promotions with a timer and automatic start and end dates.
Reviews and starsAutomatic review invitation after delivery, stars visible in Google.
Discount codes and promotionsPercentages, fixed amounts, free shipping or 2+1: you create them yourself.
Search and filtersLightning-fast search with filters tailored to your products.
Product configuratorsChoose colour, size, text or options with a live price, like on our own shop.
Shipping labels and trackingLabels created automatically, the customer receives their track & trace automatically.
Loyalty and customer accountsPoints, VIP discounts and order history, without an external service.
Gift vouchersDigital vouchers with unique codes, sent and settled automatically.
Live stock and scarcity"Only 3 left in stock" straight from your real inventory, no fake counter.
This list as separate apps? Quickly $200+ per month, every single year. With us: built in and yours forever.
From A to Z

Everything between product and payment, sorted

From your product catalogue to the euro in your account: we build every link of the chain to measure and track it through.

Products and categories

Unlimited products, variants, stock and categories. You manage everything yourself from your panel, in minutes.

Product pages that convert

Up-to-date conversion optimisations: strong photos, reviews, stock indication, clear prices and fast load time. Every page built to sell.

Checkout without drop-offs

Short, mobile-friendly and trusted: guest checkout, the right payment buttons and no mandatory accounts. Fewer steps, more orders.

Payments to your account

Where possible directly via your own bank; otherwise via Stripe, Mollie or ING checkout. You receive all payments yourself, without a detour.

Server-side tracking

Measurements from the server, not just the browser: adblocker-proof insight into channels, campaigns and conversions, ready for Meta and Google Ads.

Keep improving

Your dashboard shows where visitors drop off. We propose improvements and you see the effect in the figures.

Payments

Every euro straight to you

No platform standing between you and your money. Where possible we connect the checkout directly to your own bank; if that's not possible, we choose the most affordable payment partner together: Stripe, Mollie, ING checkout or another. You collect all payments yourself.

  • Bancontact, card, Apple Pay and Klarna possible
  • Payout to your account, no intermediary from us
  • 0% commission from us, only your payment partner's rates
  • Invoices and payment confirmations sent automatically
Stripecard, Bancontact, Apple Pay
Molliethe Benelux favourite
ING checkoutvia your own bank
Klarnaafterwards or in instalments
PayPalinternationally trusted
Apple Paycheckout in 2 taps
Before and after

From slow template to sales machine

Slide it yourself: on the left the old situation, on the right the same shop in own code with optimised product pages.

BeforeAfter
BeforeAfter
Built-in analytics

See where every advertising euro goes

No more ten separate dashboards. Your shop measures itself: visitors per hour, sales per channel and the return of each campaign. Slide in your monthly budget and see how your dashboard allocates it.

Your channels, live in your own panel

Google Ads
€ 540
Meta Ads
€ 360
Estimated clicks
± 1.000

Example calculation with an average cost per click of about €0.90. In your real dashboard you see per hour and per campaign which click became an order, with the euros included. No revenue guarantee, but finally an overview.

Fixed price

Build once, yours forever

Platforms charge monthly costs plus a percentage on every sale, year after year. A custom shop you pay once, after which every euro of revenue is yours. Lowest-price guarantee at equal service.

  • Fixed price upfront, no surprises
  • Source code and data 100% your property
  • Bancontact, card and Klarna possible
  • Multilingual and ready for automation
Custom webshop
from €2,000 excl. VAT

100% own code · own admin panel · hardened backend · built-in analytics · blogs & content · training included.

The proof is already running

You're looking at it right now

This website is itself such a system in our own code: quote requests, blog articles, settings and hourly analytics, all managed from our own secured panel. In addition we run our own online store and business software, every day. So what we build for you, we use ourselves.

Own panel, in use

Requests, quotes, leads, blogs and settings: everything is managed here daily without external tools.

Analytics per hour

Visitors, channels, campaigns and conversions, live in a graph you scroll through. Built in our own code.

Security first

Bot traps, rate limiting, encrypted logins and automatic backups. As standard, not as an option.

100% own code10+ years of IT experienceWe use it ourselves, every day
A look at our work

This is what it looks like in real life

No mockups but real screens from systems running today.

Quote page · customers view and accept online, with a digital signature
Your management panel · products, content, blogs and analytics in one place
Checkout · short, mobile-friendly and with the payment buttons Belgians know
Multilingual when needed

Ready for 50+ languages

We build websites that reach your audience, wherever they live and whatever language they speak. Personalised, SEO-solid and culturally tailored.

Free intake · 15 to 30 min

Book a moment now, plan your project today

Tell us about your business and your recurring work. We listen, think along and show concretely what's possible. No obligation, no sales talk.

  • You can book today, we take the current time into account
  • You immediately get concrete advice and an honest sense of the price
  • With an expert who runs business software every day

1. Pick a day

2. Pick a time

3. How should we call you?

No payment details needed. We confirm by email and send the meeting link in advance.

Scheduled!

We'll confirm your intake as soon as possible by email, with the meeting link included.

Frequently asked questions

What does a custom online store in own code cost?

From €2,000 fixed, excl. VAT: online store in own code, own management panel, hardened back-end, built-in analytics and payments via Bancontact and card. No monthly platform costs and no commission per sale.

What's the difference from a Shopify store?

With Shopify you rent the platform: monthly costs plus transaction fees, and you follow their rules. A custom shop is 100% own code on your own hosting: no commissions and every feature exactly to measure. For simple shops, Shopify from €900 remains a fine choice; we build both and honestly advise what suits you.

Can I manage products, content and blogs myself?

Yes. You get your own management panel in which you add and adjust products, prices, photos, texts and blog articles without technical knowledge, with a short training included.

What about security?

The back-end is built hardened with 10+ years of IT experience: encrypted logins, secured forms, protection against bots, automatic backups and logging of suspicious activity.

Can I see what my ads bring in?

Yes. The built-in analytics track visitors per hour, per channel and per campaign. That way you see exactly what every euro from Meta Ads or Google Ads yields, right down to the order.

Ready for a shop that's truly yours?

Fixed price, own code, own panel and analytics that account for every euro. Tell us what you sell and we'll show you what your system looks like.